Ethical Fashion
This is one of the most important topics I would like o focus on. Empowering of African Women! We are looking into various program’s with this aim and are following their amazing work.
“More than 1 billion in the world today, the great majority of whom are women, live in unacceptable conditions of poverty, mostly in the developing countries. Poverty has various causes, including structural ones. Poverty is a complex, multidimensional problem, with origins in both the national and international domains.”
UN Inter-Agency Network on Women and Gender Equality
One of the biggest campaigns in 2009 was the collaboration of Max & Co. (Max Mara Group – www.maxandco.com) and Int. Trade Centre. Product development through an ethical fashion team was instigated in order to select the final groups of micro manufacturers. The project “Africa & You” has involved around 500 women with different backgrounds, skills and from different countries: a group of 250 single women (most of them are HIV positive) living on the outskirts of Dagoretti (Kenya), a group of informal producers (the Bidii Shoemakers, who also work in beading) from Korogocho, near Nairobi, a group called the Crochet Sisters (a sisterhood of about 100 people providing work for orphans and refugee women from Zimbabwe) , a group of 150 bone beadmakers in Kibera (the largest slum in Kenya and in Africa) and a group of tie-dye manufacturers in Kwawangari.
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